Summary
Social media linking creates a connected environment for your business and creates more visibility. If a user finds the social media with a website link they will be more inclined to check it out and vice versa. The objective is to create a system of communication to the user by connecting the two platforms.
What is social media linking?
Social media linking is the act of linking your social media to your website and vice versa. All public facing content should be connected as it is a method of communication between your business and customers. A link to your website should be included in your businesses social media accounts to entice potential clients to check it out. Your website should have links back to your social media to see regular updates about the business and potential events. The idea is to create an environment for your business. Discussion about your business should be contained inside the environment. This ensures a clear brand identity and clear output of connected information.
How to integrate social media.
Logo Display
One method is having smaller logos representing social media platforms in the footer. When a user clicks on one of the platforms, they’re brought to your business account. The social media icons should blend in and appear as website content.
Page Redirection
When a user is shown a large social media icon and begins browsing social media instead, they are unlikely to return to your website. Rather than redirecting from your website, a new tab should be opened when clicked.
Social Feeds
Another method of integration is a social media feed, which showcases your businesses posts on the website. A good content feed should be visual, to showcase images and flyers on your business’ website. This also has the benefit of improving SEO (see article here), as the feed posts new, regular content to the website as well.
Benefits of social media linking
Linking your social media creates a unity for the business’ public content, making it clear that all the information is coming from the business itself. Linking also helps spread information to as many users as possible, creating more brand awareness, and business opportunities. Social media feeds update the website’s content, adding new visuals whenever a post is made, keeping your website looking fresh.
If your business needs help linking social media, contact us.