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This Must Read Blog Will Teach You About Clickbait!

Black phone looking at news articles by Fujiphilm on Unsplash: https://unsplash.com/photos/black-samsung-android-smartphone-on-white-textile-VgU5zIEy57A

What is clickbait? Clickbait is the act of using misleading or exaggerated headlines to entice users to click on it. Clickbait can come in the form of a pop-up advertisement or an article, both of which are created to generate clicks from unsuspecting users. Some clickbait websites and advertisements are used to hide scams, to […]

Organizing Cables and Network Racks

Network rack with bundled cables by Kirill Sh on Unsplash: https://unsplash.com/photos/green-and-white-electric-device-eVWWr6nmDf8

What is cable organization? Cable organization is the act of making it clear what each cable connects to and having it properly arranged. When an IT professional walks into your server room or takes a lot at a wired device, it should be immediately clear what each cable is doing. It’s important to also plan […]

AI Search, Zero Clicks, And You!

Person looking through a magnifying glass at a computer screen by Sasun Bughdaryan on Unsplash: https://unsplash.com/photos/person-holding-round-blue-frame-5T0MpCaw7gM

What is a Zero Click? A zero click is a web search that ends before the user needs to click onto a website. For example, when searching “restaurants near me”, the Google business profile (example on right) appears before the websites. Business profiles commonly have a lot of relevant information, and for many users that […]

How WordPress Creates Websites

Computer with the WordPress logo on it by Deng Xiang on Unsplash: https://unsplash.com/photos/a-laptop-computer-sitting-on-top-of-a-table-YBtAJPcvc4Y

What is WordPress? WordPress is a content management system or a CMS which is used to easily build websites. It is a very flexible program that fits most web needs as it can be a blog, e-commerce, portfolio, educational website and many more. WordPress was designed to be beginner friendly and prioritizes ease of use. […]

Why a Blog Matters for your Website!

A bunch of wood blocks with the ones on top reading "blog" by Nadiia Ganzhyi on Unsplash: https://unsplash.com/photos/a-pile-of-wooden-blocks-with-the-word-blog-spelled-on-them-cfE5i6sHCFA

What is a blog? As previously mentioned in “Website Features To Stand Out!“, a blog is a section of your website dedicated to consistently updated content. The content consists of articles posted ideally weekly or monthly on a regular schedule. Your blog can be used to help explain what your business offers and where the […]

Header Security and Cross-Site Scripting

Shield with a lock on it, protecting user information by Erone Stuff on Unsplash: https://unsplash.com/illustrations/a-blue-background-with-a-padlock-and-icons-5uzMFiMmQiU

What is a HTTP Security Header? An HTTP Security Header aims to prevent XSS vulnerabilities and attacks. Security headers also improve a website’s SEO (find out why SEO is important here), because search engines view the website as more secure and trustworthy. These headers respond to the server to verify it can be trusted, when […]

How To Browse the Internet Safely

Woman scrolling on her computer from: https://www.pexels.com/photo/crop-unrecognizable-businesswoman-typing-on-laptop-at-home-4050216/

What is safe browsing? Browsing the internet safely is crucial to protect your information. Malware and scams are evolving rapidly to entrap unsuspecting users, into giving access to their computer and information. Scams can pose as trusted brands or companies in an attempt to ensnare a user. Scams aren’t as obvious nowadays, a convincing online […]

Why Social Media Linking Is Important!

Social media icons displayed on a website by Nordwood Themes on Unsplash: https://unsplash.com/photos/facebook-icon-cNXqmO0Z24U

What is social media linking? Social media linking is the act of linking your social media to your website and vice versa. All public facing content should be connected as it is a method of communication between your business and customers. A link to your website should be included in your businesses social media accounts […]

Website Features To Stand Out!

Wordpress plugin screen: https://unsplash.com/photos/black-flat-screen-computer-monitor-ZjX-z2Q5zrk

Making your website stand out Websites are the best representation of your business online. Ensuring your site has features that make it visually appealing encourages users to stay on your site, improving your visibility, and in turn, the likelihood of customer conversions. The website should be accessible to everyone, easy to use, and navigate, to […]

What is a Google Business Profile and How To Use It

Man looking at google maps by Henry Perks on Unsplash: https://unsplash.com/photos/person-holding-black-smartphone-BJXAxQ1L7dI

What is Google Business Profile? Google Business Profile is a free service for businesses to post information about themselves. When a user searches for your business nearby, the Business Profile will show up with contact information and the address of your business along with photos. The photos are typically of the building’s exterior; making it […]