Summary
Social media accounts help raise awareness of your brand in an ever changing landscape. They create a platform to give updates and new information to potential and current clients. When choosing a social media platform to create, consider where your clients are and what they respond to.
Why social media matters in business
Business is a visibility competition, every business wants to be seen and placed in the forefront of a clients mind. As clients shift to the internet in search of information, it’s important to adapt to changing habits. Websites are being scraped by AI bots, meaning that your website’s content is potentially being consumed off website (see more about this on our blog). A way to ensure clients receive content directly from your business, is a social media platform. A business should have a clear line of communication with potential and current clients to make updates on the business and its services.
Which platform should is right for your business
Facebook is an excellent platform to connect with users and attract visibility. Facebook is a community driven platform all about discovering new events and businesses. Clients are more likely to discover and look at the account organically.
Instagram is a visual platform and it requires visually striking content rather than text heavy. A business that sells products or offers services like home renovation, are able to showcase their work and thrive on Instagram.
LinkedIn is a B2B platform that focuses on informing other businesses about your services. Primarily answering the question of “what can you do for my business?”
YouTube
YouTube hosts longer videos and could be used to answer customer questions and also showcase services. This depends on what your business does and longer videos may not be the right fit for your business.
TikTok
TikTok is primarily a video platform designed to share short vertical videos. A business would have to be willing to film and edit this kind of content.
Tips for social media success
Market your business in a way that attracts clients. If a client wants a new pool, what will appeal and stand out to them? Think about your clients and what they respond to.
A social media account also needs to post consistently. An account can’t post three times in a month, vanish for a year and begin posting again. An audience cannot be created with an infrequent schedule.
Knowing what content to post to attract customers. Posting text heavy content on a visual platform like Instagram is unlikely to draw attention to your brand.
The content being produced should be related to your business. Posts unrelated to your business do nothing but distract. Social media should be used by a business to communicate to clients and create a small community.
Orillia ProNet offers social media management services.
Source:
Sprout Social’s article about using social media for business