Website Features To Stand Out!

Making your website stand out

Websites are the best representation of your business online. Ensuring your site has features that make it visually appealing encourages users to stay on your site, improving your visibility, and in turn, the likelihood of customer conversions. The website should be accessible to everyone, easy to use, and navigate, to ensure inclusivity. The following features are proven to encourage customers to engage with your business.

What is a CTA?

A CTA, or a Call to Action, is an element designed to grab the user’s attention, and focus it on a particular task. It could be a button, link or even an image that encourages some form of action. If your business provides a pool service, your CTA should encourage viewers to “Contact Us Now For A Quote” to encourage urgency in their action. The goal is to make it very clear what you want the user to do, and guide them through the process as effortlessly as possible. CTA’s should stand out from the rest of the website, and draw attention immediately; you want to encourage action now.

What a blog can do for your site?

Adding a blog to your website not only allows you to address customer needs and questions directly, it also allows you to consistently update your website content, keeping it appealing to search engines. By posting blog posts, you allow your website to appear more frequently in search results when your customers search questions relating to your business. Additionally your blog posts provide additional context to your products and services, giving customers a better understanding of you and your business.

Social media keeps your website lively.

Similar to a blog, having a social media feed that is consistently updated gives your website a fresh new look with each post. Ensuring your social media presence is active and maintained is an easy way to engage users of all demographics. An active social media account can be synchronized with your website to automatically update the website’s content, keeping a fresh appearance. By connecting your social media with your website, customers can view news about your business, as well as push your website higher in search results through their engagement. When your social media is posting content relevant to your business, it also engages viewers on your website.

Is your website mobile-friendly?

While often overlooked, ensuring your website is not only visible on mobile devices, but also easily navigable on smaller screens is one of the most crucial factors to a successful website. With more than half (62.5%) of global internet usage passing through mobile devices (Statista), it is more important than ever to ensure your website can be easily accessed on a wide variety of devices. What may work on a computer, doesn’t necessarily translate to a phone; both designs need to be taken into account. With older web designs targeted to one particular screen size, content often looks squished on other devices unless a design is created specifically with mobile in mind.

Contact forms start the conversation.

Integrating easy to use contact forms gives the user a simple method of directly reaching your business. If your business offers tiling services, having a dropdown menu in your form offering “Tiling Services” points the customer where they need to be to reach the appropriate department/person. With the rise of AI and bots, posting an email directly on the website often leads to an increase in spam emails, whereas using a contact form obscures your contact email, allowing customers to reach out, while reducing malicious emails.

How to make your website accessible.

Accessibility is an overlooked yet crucial feature, allowing users methods to easily use your website. By providing options to toggle text size, increase page contrast, or narrate written content, you give access to users who otherwise may not be able to navigate your website. Creating a site that is inclusive and accommodating increases your potential customer base.